PADDY JOHNSON PRESENTS VVRKSHOP, A NEW WEBINAR PLATFORM SERVING ART PROFESSIONALS
Image: Anthony Antonellis
Paddy Johnson, art critic and digital entrepreneur, announces the launch of VVrkshop.art, a webinar platform for artists and creative professionals.
“I created VVrkshop to respond to the evolving needs of artists during the COVID crisis,” says Johnson, founder of the blog Art F City. “As an editor and writer with close ties to the creative community, I’ve been developing and teaching classes to help artists build their digital presence. At this moment, when online communication is so essential, I wanted to make high-level professional training accessible to a wide audience. VVrkshop.art, the new website, is a hub of webinars taught by established experts offering training and one-on-one advice in crafting online content.”
The first professional to join this network is Robin Cembalest, former longtime editor of ARTnews and early art-world adapter to social media. In her courses designed for VVrkshop’s new platform, she draws on her experience teaching workshops at BRIC, Bronx Museum’s Artist in the Marketplace program, and other professional training venues. Her curriculum includes Instagram for Artists, The Art of the Elevator Pitch, Twitter 101 and Instagram for Visual Arts Marketers.
Cembalest’s webinars add to the pre-existing courses Johnson offers: a Website Tune-Up and Artist Statement class. Each workshop is designed to provide tools and strategies to help arts professionals build their virtual presence and careers.
With our class sizes limited to 15 participants, each member receives personalized instruction.
VVrkshop introduces these classes at a special low introductory rate. Over the course of the next few months, we’ll be building out the VVrkshop team and services. We look forward to helping artists create more opportunities, and connections as they build their careers.
ABOUT VVRKSHOP
Founded by Paddy Johnson, VVrkshop.art is a hub of webinars taught by established experts offering training in crafting online content. Our workshops, offered to small groups on Zoom, provide tools and strategies to help arts professionals build their virtual presence and careers.
ABOUT PADDY JOHNSON
An online pioneer who has more than 15 years experience writing about art, editing artist writing, and writing grants. She is the founder of VVRKSHOP, an online platform designed to help artists and art world professionals online and off. Prior to this, she founded the blog Art F City and has written for publications like CNN, The New York Times, and New York Magazine. She’s made a career out of working with institutions and individuals by helping them produce their best work.
ABOUT ROBIN CEMBALEST
An early art-world adapter to social media who runs popular Instagram and Twitter feeds, Robin Cembalest has spent her career training professionals of all levels to communicate effectively. In 2014, after 16 years as executive editor of ARTnews, she launched her business Robin Cembalest Editorial Strategies, helping institutions and individuals to adapt to the changing digital landscape. In her lively webinars, she shares practical tips on how to craft an authentic voice, build relationships and networks, and increase visibility for careers and causes.
Social: Instagram: @vvrkshop.art Twitter: @vvrkshop Facebook: @vvrkshop
